Proan, passion about food.

Proan, passion about food.

If we were to describe our collaborators, our processes, our meticulous production care, our sustainability, there is no word that describes best Proan than: passion.

Passion is what you do that compels you to demand, demand causes things to go well, and things well done make us all happy.

We have the experience for more than 60 years as leaders in the Animal protein market and the growth we had over the years confirming us as a Mexican company committed to food.

Our main engine is innovation, that why our constant work is reflected in each area of production. Thanks to the integration in all our processes, we obtain as a result always the same quality, in this way we assure to the consumers that our brands are synonymous of confidence.

As a result of our commitment to the environment, we are the first company 100% Mexican to obtain the certification of Clean Industrial Park issued by the PROFEPA 2015 (Federal Office of Environmental Protection). We achieved this certification thanks to our actions for the environment, through the use and reuse of water, low generation of waste, minimum energy consumption and recycling.

100% of the water used in our processes is treated for irrigation of the green areas of the industrial park. We supply electric energy our facilities with biogas, generated with the waste of bovine and swine; We produce 2 megawatts/hour; Every 20 watts/hour supplies a dwelling with 8 lights, with this energy we obtain what is necessary to supply our farms. We illuminate our sports and recreational fields with the energy captured by solar cells, as well.

The residues of our birds are reused in compost to enrich the agricultural soils and provide higher quality food for the offspring; We process 1.200 tons of compost daily.

CICABA (Granjero Feliz) became the first plant of the state of Guanajuato to bring pork to Japan.

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As part of the project of expansion to new markets for the company Granjero Feliz, last March, starts the shipments of frozen pork meat to Japan, converting CICABA (processing plant of Granjero Feliz) in the first State plant in bringing pork to Asian country.

The governor of the state of Guanajuato Miguel Márquez Márquez was counted for the shipment of the first container, as other personalities as Dr. Juan José García, mayor of Pénjamo, Mrs. Kayoko Furukawa, First Consul of Japan, Pierre Saldivar Ochoa, representative of SENASICA, as the Executives of the company among other personalities of the category as well.

This is the beginning of a new stage after one year of negotiation since it was in 2017 that the certification was achieved to export to Japan. This project begins with the aim of placing 180 tonnes a month in the short term. 

 

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Granjero Feliz thanks his business partners in Japan for the vote of confidence and take the step to become business allies and friends for years to come.

MPEA presente en las reuniones de trabajo entre México y Dinamarca

Mexican Pork Exporters Asociation (MPEA) presente en las reuniones de trabajo entre México y Dinamarca, con la participación deautoridades y productores mexicanos. 

El pasado lunes 23 de Abril, el ministro de Medio Ambiente, Agricultura y Alimentación de Dinamarca, Esben Lunde Larsen, acompañado por una delegación de 17 empresas danesas, desarrollaron reuniones de trabajo con autoridades y productores de México, orientada a fortalecer la cooperación científica y tecnológica en el rubro porcícola, a fin de de impulsar sistemas de producción, inversiones, cadenas de valor agregado y apertura de mercados.

Por su parte, el ministro Esben Lunde Larsen reconoció el nivel de participación y compromiso del Gobierno de México, a través de la SAGARPA, para lograr acuerdos de alto impacto en el rubro agropecuario, basados en un fortalecimiento de la cooperación tecnológica, a fin de mejorar los sistemas productivos sustentables, con base en el desarrollo de capacidades.

Informó que su visita en México es de gran importancia y responde a un interés mutuo por avanzar en temas de alta productividad, calidad y seguridad alimentaria, el impulso a las cadenas de valor e implementar soluciones eficientes y sustentables en la agroindustria, así como en la identificación de áreas de oportunidades para la co-inversión.

Ese mismo día, el secretario Baltazar Hinojosa Ochoa y el ministro Esben Lunde Larsen firmaron un Protocolo de Cooperación sobre Estrategias de Producción Porcina, acuerdo que fortalecerá la productividad sustentable, competitividad e inversión en el sector pecuario de ambas naciones.

Secretario Baltazar Hinojosa Ochoa, Ministro de Dinamarca Esben Lunde Larsen

Secretario Baltazar Hinojosa Ochoa, Ministro de Dinamarca Esben Lunde Larsen

El titular de la SAGARPA, Baltazar Hinojosa, afirmó que estas acciones toman mayor relevancia en el marco de la revisión, modernización y firma del Tratado de Libre Comercio México - Unión Europea (TLCUEM), lo que permitirá ampliar el intercambio comercial agroalimentario en los 48 países de la región, con una demanda de frutas y hortalizas mexicanas frescas y procesadas. 

Subrayó que en esta dinámica, México y Dinamarca han tomado la delantera en la construcción de acuerdos de colaboración que son de gran beneficio para ambas naciones, en un contexto donde se están haciendo bien las cosas en el sector primario nacional y su crecimiento, lo cual representa explorar nuevas ventanas de oportunidad, abriendo mercados en beneficio de los productores y consumidores.

El acuerdo firmado, precisó, significa para los dos países optimizar los sistemas productivos, mediante un mayor cuidado de los recursos naturales, con el apoyo de la ciencia y tecnología, vinculando la investigación, educación y capacitación en los diferentes niveles escolares para mejorar la productividad y arraigar a los jóvenes en las actividades del campo.

Jesus Huerta (Norson Alimentos), Ruben Murillo (Ojai Alimentos), Daniel Mass (Ricer), Alejandra Aceves (Asociación de Exportadores de Carne de Cerdo), Gonzalo Rodriguez, Carlos Peral (Alimentos Kowi), Juan Pedro Romero (Danbre)

Jesus Huerta (Norson Alimentos), Ruben Murillo (Ojai Alimentos), Daniel Mass (Ricer), Alejandra Aceves (Asociación de Exportadores de Carne de Cerdo), Gonzalo Rodriguez, Carlos Peral (Alimentos Kowi), Juan Pedro Romero (Danbre)

NORSON EXPANDS OPERATIONS AT ITS FACILITY IN HERMOSILLO

Norson Expands Operations At Its Facility In Hermosillo.

  • In the last 6 months Norson concluded the increase in Feed Mill capacity to 400,000 MT/yr
  • Norson has built 6 new Wean-to-Finish Farms in the prior year, and will build 3 more in 2018, for his total capacity of 62,000 sows,  assuring 100% of herd in Group Housing facilities.  
  • Slaughterhouse, Cutting Floor and Cooler Capacity represent the last phase of Expansion Plan and will be concluded in September this year
  • Norson has expanded continuously over the years in order to support customers' growth.

In September this year, Norson will complete the project to expand its industrial facility in Hermosillo, increasing its slaughter and cutting capacity by around 70%, to a total capacity of 35,000 hogs per week.  The slaughterhouse investment includes new technology, such as CO2 stunning equipment that improves meat quality and animal welfare, and automated processes in cutting floor and packaging.

The slaughterhouse and cutting floor capacity expansion are the final phases of a big expansion effort started by this important Vertically Integrated Company last year, including all the steps of hog production. 

During second half of 2017, the company invested to increase Feed Mill capacity from 220,000 to  400,000 MT/yr.  In addition, important investments were made to build new farms, and to convert existing farms into Group Housing, increasing the total capacity to +62,000 hogs, all of the spaces under  Group Housing  standards.  Included amongst the benefits it is bringing to the local communities the creation of direct jobs.

Today, forty five years after its foundation, Norson products have presence in Mexico, United States, Japan, South Korea, Hong Kong, and represented 94% of total exports from Mexico to China in 2017. In the last 5 months, Singapur and Canada are two new markets added to the list. 

This investment in the expansion of the plant was made to strengthen the group's ability to serve consumer markets in Mexico and around the world, following Norson´s commitment to support its customers growth.

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